![]() I think our experience at Target has proven that’s not true.” Elaborating about natural beauty at Target, she asserted, “People actually are ready for this when we’ve been told historically that they aren’t ready, and it’s a trend that’s not here yet. “Apple cider vinegar is getting a lot of attention, so that’s part of it, but it still takes a leap of faith to say I’m going to take this product that looks pink and cloudy, and smells like apple cider vinegar, and put it on my skin when people are used to lotions that smell like strawberry daiquiris,” Grigore said. Basics’ philosophy that straightforward products filled with a few high-quality natural ingredients are what’s needed for the skin. The brand’s toner, containing organic raw apple cider vinegar, is a bestseller, a telltale sign to founder Adina Grigore that Target shoppers understand S.W. After entering Target in March 2015, products from S.W. cofounder Allison Grossman, declaring that the brand is “off to a good start” at Target since hitting end-caps in late December. They’re the store everybody wants to play in,” said The Seaweed Bath Co. The bottom line is that Target seeks to be a place trusted for natural beauty products - and it’s working. “This framework is designed to take the complications out of finding better-for-you product options.” “Making informed choices should be simple for guests,” said Dawn Block, senior vice president, essentials and beauty at Target, in the retailer’s announcement of its stances on ingredients. Also, by 2020, Target is banning phthalates, propylparaben, butylparaben, formaldehyde, formaldehyde donors and nonylphenol ethoxylates from beauty, personal care, baby care and household product formulations. ![]() By 2020, full ingredient transparency is the objective for beauty, personal care, baby care and household items even for fragrance, the compounds in which the federal government doesn’t require be disclosed. In tandem with building its natural beauty business, the retailer has staked out a leading ingredient policy for the mass segment. “Target is constantly on the lookout for new brands and the latest beauty trends, and we’ve continued to expand and refine our selection of better-for-you offerings in hopes that guests will think of us first when they’re shopping for natural beauty products.” “We know guests are increasingly interested in and aware of ingredients within the products they’re using, particularly when it comes to skin care,” said a Target spokesperson. A Closer Look at the NBA 2023 Season Tunnel Fits
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